Monthly Revenue Growth: From £9K to £35K with Google Ads
In just eight weeks, LG Will Writing saw impressive improvements across key metrics thanks to SoudCoh’s strategic direction and execution.
Book a Strategy CallKey Results and Impact
new leads generated in 30 days
phone calls from ads
higher click-through rate (CTR)
higher ad engagement rate
improvement in landing page conversion
Platforms Used
The Challenge
Despite their stellar reputation, LG Will Writing faced a few digital roadblocks that held them back:
Outdated website experience
Their site wasn’t optimised for conversion or mobile, limiting user engagement and trust.
Low online visibility
Competing against national legal brands made ranking for estate planning and will writing terms tough.
Unclear ad messaging
Previous campaigns failed to clearly communicate their affordable pricing and value proposition.
Poor conversion tracking
Limited insight into ad performance meant wasted spend and missed opportunities for optimisation.
Complex customer journey
Users were dropping off mid-funnel, unsure how to get a quote or book a consultation.
Our Strategic Approach
Strategy
We positioned LG Will Writing as a trusted, family-first online estate planning service — highlighting convenience, affordability, and peace of mind.
Service Focus
We organised services by high intent categories like termites, spiders, and wasps, then aligned ad groups and landing sections to each. Clear pathways meant faster decisions and stronger relevance across the funnel.
The Ad Strategy
Our Google Ads campaign featured strong keyword targeting (e.g., Affordable Will Preparation, Trust Wills £19.99) and emotion-driven copy that boosted ad strength and CTR.
Services
SoudCoh provided a full suite of marketing and web solutions designed to elevate LG Will Writing’s digital presence and performance.
- Website redesign & UX optimisation
- Google Ads strategy and management
- SEO keyword targeting and content writing
- Conversion tracking setup
- Lead funnel automation
- Landing page copywriting
- Analytics reporting & optimisation
Results
In just eight weeks, LG Will Writing saw impressive improvements across key metrics thanks to SoudCoh’s strategic direction and execution.
new leads generated in 30 days
phone calls from ads
higher click-through rate (CTR)
higher ad engagement rate
improvement in landing page conversion
Why This Matters
This collaboration proved how a clear, customer-focused strategy can transform even traditional industries like will writing. LG Will Writing’s fresh digital presence now drives sustainable leads, stronger brand authority, and measurable ROI. With SoudCoh’s ongoing partnership, they’ve built a future-proof digital funnel that continues to grow — proving that with the right SEO strategy and paid campaign management, even legacy services can thrive in the digital age.
Your business could be our next success story.
See how our strategies perform in your own marketو book a consultation and let’s plan your next win together.
Book a Free Strategy Call