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Baby Boom: We Turned $60K into $247K with Google Ads

From $60K Spend to $247K Revenue The data reflects a highly efficient scaling phase where volume did not compromise quality: Massive Revenue Growth: Generated $247,170.42 in total sales. High-Efficiency Conversions: Secured 6,858.45 transactions at an average cost of only $8.78 per customer. Traffic Quality: Maintained an exceptional 8.22% CTR on the main scaling campaign, proving high relevance. Scalable ROI: Finished the period with a 4.11x ROAS, providing the brand with the profit margins needed for further expansion.
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Key Results and Impact

$247,170
Total Conversion Value Generated
4.11
Average ROAS (Return on Ad Spend)
6,858
Total Purchases Driven via Google Ads
$8.78
Average Cost Per Acquisition (CPA)
$0.40
Highly Competitive Average CPC

Platforms Used

The Challenge

The baby products niche is notoriously competitive, dominated by massive retailers. The brand needed to scale revenue without increasing customer acquisition costs (CAC).

  • Low Initial Visibility
     Struggling to rank against established giants for core "baby gear" keywords.
  • Margin Pressure
     Needed to maintain a high ROAS to offset shipping and manufacturing costs.

Cold Traffic Conversion
 Converting first-time parents who are often highly selective and research-heavy.

Our Strategic Approach

Aggressive Top-of-Funnel Scaling

We identified high-performing product categories and pushed a $60k investment into aggressive bidding. By capturing 151,202 clicks, we didn't just buy traffic; we bought market share.

Smart Bidding & ROAS Optimization

We optimized for Conversion Value, achieving a massive 35.36x ROAS on niche ad sets and maintaining a stable 4.11x average across the entire account. 

Creative Search Dominance

By maintaining an average CTR of 5.81% (peaking at 8.22% on primary campaigns), we ensured our ad copy resonated deeply with parental pain points, significantly lowering our CPC to a lean $0.40.

Data-Backed Budget Allocation

We moved the majority of the budget ($48k+) into the primary scaling engine that delivered 4,706 conversions, ensuring the bulk of the spend was backed by proven historical performance.

‍

Services

  • Google Ads Account Restructuring
  • Advanced Shopping Feed Optimization
  • Search Query Mining & Negative Keyword Scrubbing
  • Automated Bidding Strategy Management
  • Revenue-Focused Performance Scaling

‍

Results

From $60K Spend to $247K Revenue The data reflects a highly efficient scaling phase where volume did not compromise quality: Massive Revenue Growth: Generated $247,170.42 in total sales. High-Efficiency Conversions: Secured 6,858.45 transactions at an average cost of only $8.78 per customer. Traffic Quality: Maintained an exceptional 8.22% CTR on the main scaling campaign, proving high relevance. Scalable ROI: Finished the period with a 4.11x ROAS, providing the brand with the profit margins needed for further expansion.
$247,170
Total Conversion Value Generated
4.11
Average ROAS (Return on Ad Spend)
6,858
Total Purchases Driven via Google Ads
$8.78
Average Cost Per Acquisition (CPA)
$0.40
Highly Competitive Average CPC

Why This Matters

Scaling an e-commerce brand requires more than just increasing budget; it requires precision. By maintaining a $0.40 CPC while spending over $60,000, we proved that high-volume growth can still be incredibly cost-efficient when managed with technical expertise.

Your business could be our next success story.

See how our strategies perform in your own marketو  book a consultation and let’s plan your next win together.
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